Apple iPad 2



There's more to it, and even less of it.

Two cameras for

FaceTime and HD video

recording. The dual-core A5 chip. The same 10-hour battery life. All in a thinner, lighter design. Now

Apple iPad

is even more amazing. And even less like anything else.

Thinner, lighter and full of great ideas.

Once you pick up an

Apple iPad 2

, it’ll be hard to put down. That’s the idea behind the all-new design. It’s 33 percent thinner and up to 15 percent lighter, so it feels even more comfortable in your hands. And it makes surfing the web, checking email, watching movies and reading books so natural, you might forget there’s incredible technology under your fingers.

Dual-core A5 chip. It’s fast, times two.

Two powerful cores in one A5 chip mean iPad can do twice the work at once. You’ll notice the difference when you’re surfing the web, watching movies, making

FaceTime video calls

, gaming and going from app to app to app. Multitasking is smoother, apps load faster and everything just works better.

Super fast graphics. Go, gamers, go.

With up to nine times the graphics performance, game play on iPad is even smoother and more realistic. And faster graphics help apps perform better - especially those with video. You’ll see it when you’re scrolling through your photo library, editing video with iMovie and viewing animations in Keynote.

Battery life keeps on going. So you can, too.

Even with the new thinner and lighter design, iPad has the same amazing 10-hour battery life. That’s enough juice for one flight across the ocean or one movie-watching all-nighter or a week’s commute across town. The power-efficient A5 chip and iOS keep battery life from fading away, so you can get carried away.

Two cameras. And a big hello to FaceTime for iPad.

You’ll see two cameras on iPad - one on the front and one on the back. They may be tiny, but they’re a big deal. They’re designed for FaceTime video calling and they work together so you can talk to your favourite people and see them smile and laugh back at you. The front camera puts you and your friend face-to-face. Switch to the back camera during your video call to share where you are, who you’re with or what’s going on around you. When you’re not FaceTime, let the back camera roll if you see something movie-worthy. It’s HD, so whatever you shoot is a mini-masterpiece. And you can take wacky snapshots in Photo Booth. It’s the most fun a face can have.

LED-backlit display. The view is amazing.

iPad is one big, beautiful display — 9.7 inches of high-resolution photos, movies, web pages, books and more. LED backlighting makes everything you see remarkably crisp, vivid and bright. Even in places with low light, like an airplane. And there’s no wrong way to hold iPad. It’s designed to show off everything in portrait and landscape, so with every turn (even upside down), the display adjusts to fit. Because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. Hold it up to someone across the room or share it with someone sitting next to you and everyone gets a brilliant view.

Multi-Touch. Everything’s at your fingertips.

Technology is at its best when it feels completely natural, almost like there’s no technology at all. That’s Multi-Touch on iPad. You use your fingers to do everything, so everything you do - surfing the web, typing email, reading books and swiping through photos - is easier and a lot more fun. How does it work? When your fingers touch the display, it senses them using electrical fields. Then it instantly transforms your taps, swipes, pinches and flicks into lifelike actions. Just like that.

Instant On. The fun starts fast.

Pick up your iPad, press the Home button and it wakes from sleep instantly. That’s because iPad features fast, efficient and reliable flash storage that lets you access data quickly. So everything effortlessly springs to life.

Wi-Fi and 3G. Two great ways to stay connected.

Every iPad is built with advanced 802.11n wireless technology. It automatically finds Wi-Fi networks, which you can join with a few taps. iPad is also available with 3G connectivity. So if you’re somewhere without Wi-Fi, such as outdoors on a camping trip or on the road, you can still surf the web, check email or get directions.

Gyro, accelerometer and compass. iPad knows your every move.

With the built-in accelerometer, you can rotate iPad to portrait or landscape or even upside down and whatever you’re watching, reading or seeing adjusts to fit the display. And now the accelerometer, three-axis gyroscope and compass all work together. They sense which direction iPad is heading and how it’s moving. So games, maps and other apps know your every twist, turn, tilt and 360. It’s an epic win for gaming. And it’s just the beginning of better-than-ever iPad apps.

iPad Smart Cover. Designed for iPad. And vice versa.

iPad 2 and the iPad Smart Cover are made for each other. Literally. We designed the iPad Smart Cover to work side-by-side with iPad - and on top and underneath it, too. Smart magnetic technology built into each really pulls them together. The iPad Smart Cover falls perfectly into place and stays put to protect your iPad screen, yet doesn’t add bulk to its thin, light design. Open the Smart Cover and your iPad wakes up instantly. Close it and your iPad goes to sleep automatically. And here’s another smart part: It transforms into the perfect movie-watching, game-playing, web-surfing stand. It comes in 10 bright colours - including five in rich, aniline-dyed Italian leather. Choose your favourite and your iPad will be smart all around.