new iMac

has come a long way from the first 15-inch iMac. Take one look and you’ll see just how far. A 21.5-inch or 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure.

When all you see is the display, nothing gets between you and what’s onscreen. Movies, TV shows, websites, photos — everything looks stunning on the new 16:9 widescreen iMac display.

Displays like nothing you’ve ever seen.

LED backlighting. One bright idea.

Full brightness with no waiting. That’s the big advantage of the LED-backlit

iMac display

. Unlike most displays that take time to warm up before they reach maximum brightness, an LED-backlit display is instantly on and uniformly bright. LED backlighting also gives you greater control over screen brightness. So you can finely tune the iMac display to suit the ambient light in even the dimmest room.

More pixels. Better picture.

The new iMac offers some prime pixel real estate. The 21.5-inch, 1920-by-1080 display has 17 percent more pixels than the previous 20-inch iMac. The 27-inch, 2560-by-1440 display has a whopping 78 percent more pixels than the 21.5-inch iMac. And a 1000:1 contrast ratio gives you more vibrant colours and blacker blacks. All that in a widescreen display with a 16:9 aspect ratio — the same as an HD TV.

Stunning from every angle.

The new iMac display looks great from any seat in the house, thanks to a premium display technology called in-plane switching (IPS). IPS gives you a bright picture with excellent colour consistency — even if you’re viewing the display from the side.

The fastest iMac ever.

Now available with quad-core power.

The

21.5-inch and 27-inch iMac

models offer fast

Intel Core 2 Duo processors

up to 3.33GHz.

Quad-core power comes to the

27-inch iMac with a 2.66GHz Intel Core i5

processor or 2.8GHz Intel Core i7 processor. Four cores deliver up to 2x faster performance for just about everything you do: managing your photos, editing HD video, even playing graphics-intensive 3D games.¹

And since

Mac OS X Snow Leopard

is designed to take full advantage of Intel dual- and quad-core architectures, you get the fastest performance possible.

All-in-one simplicity.

It was a great idea then, and it’s a great idea now. The all-in-one design of the first

flat-panel iMac

cleaned up the desktop. It put everything you need — display, processor, graphics card, hard drive, optical drive, memory and more — inside one simple enclosure. New technology inside and out makes the new iMac a worthy addition to the all-in-one dynasty.
Seamless enclosure.

While you’ll find a collection of ports on the back of iMac, you won’t find much else. A seamless, precision-forged enclosure makes the back one continuous aluminium surface. And there’s only one cord: the power cord.

Cool, quiet components.

The

wider iMac display

allows more room to separate the two hottest components, the CPU and the GPU. This keeps things cool inside the iMac enclosure. Apple engineers also implemented an intelligent control system that monitors temperatures and delivers just the right amount of airflow to critical components. And the three fans inside iMac have been tuned to be ultraquiet. The result of all this tinkering with heat and sound? A system that operates at 18 decibels when idle — so quiet, you hardly know it’s on.*

Revved-up graphics.

Every iMac comes with high-performance graphics that make games run smoother, photos load faster, and pro applications work better. If you want even speedier graphics, choose an iMac with a more advanced ATI graphics processor.

More memory and storage.

The new iMac has 4GB of 1066MHz DDR3 memory standard, with room in its four SO-DIMM slots for up to 16GB, so you can run more applications simultaneously. And with a Serial ATA hard drive up to 2TB,² feel free to load up on photos, videos and music.
Built-in Wi-Fi.

High-speed

802.11n wireless technology

is built into iMac. And with Time Capsule or the AirPort Express Base Station, every computer in every room can wirelessly connect to iMac, the Internet, and each other.³ Over this network, everyone can print, surf the web, and play music on iTunes through your home stereo — wirelessly.

Wireless keyboard.

iMac banishes desktop clutter completely with a wireless keyboard to go with the wireless Magic Mouse.

This low-profile keyboard takes up less desk space — 24 percent less — than larger keyboards. There’s no numeric keypad, so you can place your mouse comfortably next to the keyboard. And built-in Bluetooth means there are no cables to connect.

Wireless Magic Mouse.

Forget the mouse as you know it. Every iMac comes with the wireless Magic Mouse: the world’s first Multi-Touch mouse. Use it once and you’ll wonder how you ever used anything else. There’s no scroll ball, no clunky wheel, no cord and no visible button.

Instead, Magic Mouse uses Multi-Touch technology to let you control everything with simple gestures. Give them a try and you’ll find that Magic Mouse changes the way you interact with your computer. Built-in software lets you configure Magic Mouse any way you want. Its smooth, seamless design is ambidextrous and it supports two-button clicking — without buttons. Like magic.

1. Testing conducted by Apple in October 2009 using preproduction 27-inch 2.8GHz Intel Core i7–based iMac units and shipping 24-inch 3.06GHz Intel Core 2 Duo–based iMac units. SPEC® is a registered trademark of the Standard Performance Evaluation Corporation (SPEC); see www.spec.org for more information. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.

2. 1GB = 1 billion bytes; 1TB = 1 trillion bytes. Actual formatted capacity less.

3. Wireless Internet access requires a wireless access point and Internet access (fees may apply).

4. Video chatting requires a broadband Internet connection; fees may apply.